Welcome

Welcome to my blog. Here you will find research and planning, construction evidence and evaluation for my AS Foundation Portfolio.

Monday, 27 February 2012

Construction of Front Cover


The image above shows my front cover including all the text which will be featured on my front cover which I produced using PhotoShop. I have used all the key features of professional magazines which were also in my flat plan like the masthead, skyline, puff, main sell line, additional sell lines and barcode with selling information. I have used the three colour palette scheme of black, white and red and tried to use an equal amount of each colour. For the text which I wrote against another colour background, I created a rectangle box around the text and used the fill tool to make it the colour I needed. I then moved the layer for the rectangle box behind the layer for my text so the text was visible. I used the shape tool to create the star shape graphic image to make my magazine front cover look more interesting. For my masthead, I used the Smash Punkers font aswell as the Ruptured Sans font for the '!'. For my main sell line which I wanted to make stand out a bit more I added some effects to the text. I used the drop shadow, inner shadow, bevel and emboss and stroke effects to create a darker black edge around the white font. I also used these same effects on my star shape to create the same outcome. From my feedback from my target audience of my flat plan, they said that I should spread my sell lines out a bit more around the bottom so I have done this in my production and have also removed two smaller images which I was going to include on the front cover to make the page less crowded.


Models (L-R): Jonathan Penney, Emily Baxter, Michael Race
This is the medium close up image I took for my front cover in the photography studio with the three light system set up. I asked my models to stand in a pyramidal structure with the girl standing at the front in the middle. From my research of similar products of the same genre I noticed that a lot of magazines used a pyramidal structure on their front cover to clearly show who is the most dominant person out of the band. As the girl is at the front and middle she is displayed as the most dominant out of the band which also represents the rise in leading female artists in the rock genre. The female model has brightly coloured red hair which draws most attention to her and shows a fun and bubbly side to the character and also links in with the colour scheme of one of the main colours being red. The costume of the models is mainly dark and dull colours which relates to the rock indie genre of the magazine and the checkered shirt with plain t-shirt underneath which one of the models wears represents the genre of the music as this is a popular style in the magazines I researched for this genre. I gave the female model cat eye make up with eye liner to make her eyes stand out slightly more. The pose and facial expression of the girl clearly shows who the most dominant out of the band is as she portrays a serious connection with the music. Whereas the male models show a smiling facial expression which could show that they are less serious but also look slightly less confident. I made sure that I adjusted the male models so that they were of the same height as each other before taking the photo so the pyramid structure was in proportion. The models are all close together to show their close relationship with each other, however they could be more close together to show a more strong relationship. The models eyeline is in line with the reader so this image connects with the reader which creates a relationship with the artist and the reader making the reader feel directly addressed.

Rough Cut


Sunday, 26 February 2012

Article Draft

Party Animal

RECKLESS! COULDN’T BE HAPPIER TO CATCH UP WITH THE NEW TEEN ROCKERS BURN GIRLS’ NORA AMIR IN AN ARCHAIC NORTHERN WAREHOUSE. NOT THE CLASSIEST OF PLACES...

Hardcore indie band Burn Girls, the female dominated trio from a small town in North East England, are preparing to become one of the next biggest indie bands after publicly releasing their first single. Going from playing in local bars at no cost back in 2009, this will be a massive jump for the girls! We were lucky enough to catch up with the gorgeous lead singer Nora Amir for a chat about herself, the band, the release of their new single and how they became successful.

Hello Nora! I feel so privileged to be able to meet you, in a few months you’ll be the word on everyone’s mouth. So what do you think 2012 is gunna bring for you and your band?
It’s hard to predict what’s going to happen next as we’ve only just made it into the music scene so we’re just taking one month at a time. But I’m hoping this year’s going to be crazy, it’s gunna be one hell of a busy year so we’ll be working our socks off in the studio to produce the best for you guys!

Are you working on your first album already then?
Yeah. Our recently released single ‘Attack Of The Days’ is just a taster of what to expect from our upcoming album. It’s still early days and that but we’re gunna be trying our hardest to make this a big one!

Okay, sounds great! How would you describe the sound of your new single ‘Attack Of The Days’?
I don’t really like describing our band as a particular sound and narrowing it down to one genre as I want us to be unique. We always say if we had to describe our music, it is like a mix between Paramore and VersaEmerge with an edgy hardcore mental side.

You don’t really look like the typical hardcore band.
They always say ‘don’t judge a book by its cover’…

Tell us about how this sudden fame came among you lot. How did you make it into the music industry?
Well we used to always perform in local bars and clubs and that for no cost. It seems so weird looking back, but everyone’s gotta start somewhere! We never ever thought we would become this successful. However I do miss performing in the bars and clubs ‘cos we always got time to chill afterwards and get smashed off our heads.

So you’re a bit of a party animal, ey?
Defo! Sometimes I can party up to forty eight hours straight if I’ve got time off from recording. My life is pretty much crazy mad but it’s sweet.

Wow, all sounds a bit hectic! So when will this album be finished recording and able for us to finally get our hands on?
We don’t know an exact date yet ‘cos we obviously wanna make sure it is perfect before we release it as it is our first album so we don’t wanna fuck anything up. We think around summer though.

BURN GIRLS’ SINGLE ATTACK OF THE DAYS IS OUT NOW VIA ITUNES.

Tuesday, 21 February 2012

Planning Feedback

The planning for my print task is split into five sections: research into similar products and a potential target audience; organisation of actors, locations, costumes or props; shotlists, layouts, drafting, scripting or storyboarding; time management and level of care in the presentation of research and planning.

Overall the initial mark I got was 16/20 but I was also given some points for improvement.

The improvements I have been suggested to make are:

  • Textual analysis for a second magazine
  • Clearer own audience definition
  • Discuss all elements of audience segmentation
  • Create an audience profile
  • Add more detail or quotes to peer assessment post
  • Included notes from the three article examples in article planning
  • Discuss how each element of research affects my own ideas in my audience feedback posts

Monday, 20 February 2012

Progress Update

There are 6 weeks until the Easter break which means - 6 weeks of lesson time to complete my foundation portfolio.

There are 60 marks available for construction and 20 marks for Research and Planning and 20 marks for evaluation - 100 marks in total

To achieve a grade:

A I need to get 80 marks

B I need to get 70 marks

C I need to get 60 marks

To be in level 4 (grade A/B) my work must demonstrate excellence throughout.

By Monday 5th March I should have a rough cut of my products

By Monday 19th March my products should be completed

From Monday 19th - Friday 30th March I will be working on my 7 evaluation questions.

The my completed portfolio should be submitted for formal marking on Monday 16th April. I should use the Easter break to make any minor amendments to my work.

In order to meet these deadlines I will make sure I attend every lesson, make sure I complete each piece of work before the deadline to make sure it is definitely completed and spread my work out over time so it is not done all at once and doesn't decrease in quality towards the end.

Friday, 10 February 2012

Photo Shoot Set Up


When I take my images in the photography studio, there will be a three point lighting set up. In this set up, the model is positioned in the centre of the set up with two lights shining in from either side which when the photo is took will flash off reflecting the light and avoid the model's image creating a shadow. The camera used in all my image took will be a D-SLR camera so a high quality image will be produced.

Thursday, 9 February 2012

Test Shots

I have took some practice photography shots during the planning of my magazine to practice different poses which I may get my models to use when I produce my magazine front cover, contents page and double page spread.


In this image, the models pose with his hands in his pockets represents a chilled and relaxed casual look. This look is also portrayed by the way the model is looking away from the camera and doing a more natural pose rather than a pose directly posing for the camera. The relaxed and casual look suggests that the lifestyle of the artist is relaxed and chilled when in the public as they are from an independent genre so are not really well known so can act as an ordinary person when out in the public but really have just the same hectic lifestyle as any other artist. The model is positioned to the right hand side of the screen like in some other indie artist images as they are not a mainstream artist so not as much attention is shown on them so they are positioned to the right hand side of the screen unlike mainstream artists which would usually be positioned on the left hand side of the screen as this is the side the viewer looks at first. This image is between a medium shot and a long shot as not the whole body is shown but below the waistline is shown to give the viewer a wider look at the model's costume. The model wears dark and dull colours which relates to the genre again of being independent and idolised. The background image for this photo is a brick wall which is generally used in hip hop style magazines so I will not use this background in my images for my magazine. Also, this image has closed framing so makes the model look trapped and the background image can distract the viewer from looking at the model. The background behind the brick wall is lighter than the rest of the image so this also makes the model look trapped in front of bright light which is behind him. This is similar to an image I analysed of Paolo Nutini situated in a tunnel.


In this image, the models pose with her hands holding on to her jacket represents that she's confident in herself and this pose shows her dominance and power which represents ideologies of increasing female dominance in this genre of music. The facial expression of the model shows a serious tone but also with a slight smirky smile. This also represents that the model is confident by posing seriously showing her serious passion for music but the slight smile also shows a fun and adventurous side to the model. The model is centrally positioned which could suggest that she likes being centre of attention and she is a leading role so all the attention from the viewer is focused on the model. The eye line of this model is slightly above the rule of thirds meaning that there is a slight low angle shot so the model is represented as being a dominant character. A medium close up shot is used in this image as I have noticed from my research that most shots of models are medium close up shots revealing the costume, make up, pose and facial expression of the model. The costume of the model with the black leather jacket will be used on one on my models in the photographs for my magazine as I have noticed that it is popular for female models to wear black leather jackets in this genre of magazine. Again, the model is wearing dark and dull clothing to relate to the genre. The model has a middle parting wavy hairstyle like Taylor Momsen in the images I researched. The model also has slightly dark eye make up around her eyes and a pale natural lip gloss again like Taylor Momsen. The background image for this image is plain black so there is open framing making the model look free. Most of the lighting is focused on the model's face to pay more attention to the facial area and the facial expression. When taking the real images for my magazine I will make sure there is a plain background with no lines in the back wall so full attention is focused on the model.


In this image, the model's facial expression looks shy and not confident as they don't really have a serious look. This relates to the lifestyle of the artists from this genre of music as they are independent artists so are not always under the spotlight and public attention. The tilt of the head also represents the model as being less confident as this suggests they are not wanting to pose towards the camera. This model is centrally positioned so all attention is focused on the model. The eye line of the model in this image is about in the centre of the rule of thirds but as the model's eyes look as if they are slightly looking down this may suggest that the character is more vulnerable as a slight high angle shot is used. This shot is between a medium shot and a close up shot which reveals a bit of the costume and the facial expression but doesn't show the pose of the model. The costume of the model with the checkered shirt layered on top of a plain t-shirt is the costume I will use for one of my male models when I shoot the images for my magazine. The model has long hair for a male which I have noticed this hairstyle is common in a lot of the male models in similar magazines I have researched so I will get male models with long hair for my magazine. The background image for this image is a plain grey so there is open framing making the model look free. When taking the real images for my magazine I will take either a medium shot or a close up shot so more attention is focused on the costume or more attention is focused on the facial expression.

Costume and Make Up Research

In the genre of the magazines I have researched I have specifically looked at the costume and make up in which the models wear so I have an idea of what costume and make up to get my models to wear.

Costume

I have noticed that a popular costume which the male models wear are checkered shirts over a plain black or white t-shirt so I will get at least one of my male models to dress in this style of costume. I have also noticed that a popular costume which the female models wear are black leather jackets so I will get at least one of my female models to dress in a black leather jacket. The general colours of the costume the models wear are dark and dull colours like black, white and navy. These colours will also match with the three colour palette scheme.

Make Up

I have noticed that the make up of the female models in the magazines I have researched all generally have the same make up style. The models generally have bold eyeliner with dark eyeshadow for their eye make up so their eyes are an important feature to make them stand out relating to the genre and nude lip colour so more impact is situated on their eyes. However I have noticed some artists have brightly coloured lipstick if they have brightly coloured hair so they are linked together and represent the fun and adventurous lifestyle of the artists.

Costume and Make Up Artist Examples


In this image of Paramore, a band often featured in Kerrang! magazine, two of the male artists are wearing checkered shirts with black shirts slightly revealing underneath which I have noticed is quite a common style of costume used in this genre of magazine. This band has a female lead singer like the band on my front cover will be. I have noticed from research of similar magazines that most of the female models either have brightly coloured or dark hair. The brightly coloured hair in this image makes her stand out from the rest of the band as she is the leading artist and female so different from the rest of the band members. As the band on my front cover features a female lead singer, I will choose a female model who has bright hair. 


In this image of Taylor Momsen, also the female lead singer of a band, she has very dark heavy eye make up around her eyes relating to the genre of music she plays, rock. The rock music is heavy and her eye make up is heavy so they both link together. I will give my model dark eye make up but not as dark as this model as most of the other model's I have looked at from this type of genre don't have as heavy eye make up as this. The model is wearing a black leather jacket which I will get one of my models to wear as this relates to the genre of rock. The model is also wearing scruffy ripped jeans and black boots so if possible I will get my model to also wear this costume. This model also wears a pale natural lip gloss which I have noticed a lot of female models wear in this genre of magazine.

Organising Costume and Make Up


I have followed the trend of models wearing checkered shirts on top of plain t-shirts which is featured in a lot of the magazines related to this genre for my model. The dark and dull colours in the clothing relate to the genre as the artists from the rock genre are usually independent and not mainstream so dull and dark colours are used so the models are not made a statement. I have tested the style of costume on a model to show the style of costume I will get my model to wear in the actual photo shoot for my magazine. 


This image shows the make up I will use when doing the make up on my models. I have practiced some of this make up on my models below. In the image pictured, there is a pale natural coloured lip gloss as I have found most models for the genre of my magazine wear pale natural coloured lip gloss; eyeliner, dark eye shadow and mascara to make the eyes stand out boldy and heavily relating to the genre of the magazine as I have noticed this is popular for female models in the magazines I have researched.







I tested the eye make up on models and the images above show the two different styles of eye make up I tried. For the image on the right, I have used the style of Taylor Momsen's make up where she wears bold and heavy black eye shadow all around the eye. This reflects the rocky grungey genre of the music as the make up is heavy along with the music. However the image on the left is slightly different as there isn't as heavy eye shadow used and the eye make up is more focused on the use of eye liner. This style of eye make up is common in the models displayed in the magazines I researched as it shows the rock genre of the model and the 'cat eye' look brings the eyes out and makes them look bold by the heavy dark colour of the eye liner which also relates to the genre. When I take the pictures for my magazine, I will have some models with heavy eye shadow and some models with heavy eye liner.

Model Release Forms

I have produced model release forms for all of my models I will be taking photos of for my magazine including the details of the person and their signature to acknowledge their permission to allow me to take and distribute photos of them on the internet.

 

 

 

Wednesday, 8 February 2012

Call Sheets

I have produced call sheets for all of my models I am using to photograph in my magazine. Each of these call sheets include an image of the model so they can be identified, the shooting date, location, shooting information, their role within the photo shoot and whether they have signed the model release form or not so I have legal permission to take and publish photos of the model on the internet.











Risk and Hazard Assessments

For each of my three locations which I will shoot my photographs, I have found and assessed the hazards involved with these places. For each hazard, I have described what harm could be caused, the likelihood of the harm happening, how much harm would occur and how I would manage the risk.

Photography Studio

 Forest                        

Recce of Location

I will be shooting my photographs in three different locations so I have discussed the locations and why and how each are suitable mainly based on the lighting of the location including an image of the location.

Friday, 3 February 2012

Article Planning

I have looked at articles from Kerrang! and Rock Sound magazine to give me ideas of what to include in my article.

Kerrang! magazine article:




















This article from Kerrang! magazine is about a band called Rolo Tomassi. The article is a report from an interview with the band and includes information about the band and quotes from the band members. The majority of the article is in third person as it is a report retelling an interview and talking about the band, however some parts are in first person as they are first hand quotes from the band members. Words like 'cool', 'aggressive' and 'hardcore' are used to describe the band. Also colloquial language like swear words were used to relate to the audience of teenagers so the writer is interacting with the reader more. At the end of the article, there is information included about where to buy the album from which is a way of advertising for the band.

Rock Sound magazine article:













This article from Rock Sound magazine is about a band called A Day To Remember. The article is a report from an interview with the band and includes information about the band, describes the location of the interview and quotes from the band members. The majority of the article is in third person as it is a report retelling an interview and talking about the band, however some parts are in first person as they are first hand quotes from the band members. Words like 'cool' and 'tunes' are used to describe the band. Also colloquial language like swear words were used frequently to relate to the audience of teenagers so the writer is interacting with the reader more.

After researching magazine articles from the same genre as my magazine will be, I have come up with ideas for my magazine article:

My Article
My article is about the lead singer, Nora Amir, of a band called Burn Girls. This band is new and upcoming so the article will be an interview about the band, the interviewee's lifestyle and how they became successful.
Style
My article will begin in third person telling the story about the band and then when the interview begins, the narrative voice will change to first person. In the research for the same type of genre magazine as I am planning, I found that lots of adjectives were used like 'hallucinatory' to describe the band as being angry related to the genre of the music. Also, colloquial language like swear words were used to relate to the audience of teenagers so the writer is interacting with the reader more. Other words to do with the music industry which relate to the genre of music I found in my magazine research were 'hardcore', 'mental' and 'cool'. Other words I have thought of which could be used in my magazine to the suit the genre are 'moshing', 'sweet' and 'crazy'.

Beginning
I will use a description introduction about the band to let the audience know about the new band. I may also describe the location of the interview. I will use lots of adjectives in the opening paragraph to describe the artist to encourage the readers to read on. As the band is in a new band and if I state that they are a new in the opening paragraph, it will also encourage readers to read on as it is something new and different for them to read about.
Extra Text on the Page
At the end of my article I will include a small paragraph of details about the band's new single and where to purchase/download it from and also include the band's website and Facebook page so the readers can find out more about the band after reading the article and is helping the band to promote their new single and their band.

Thursday, 2 February 2012

Mood Board of Inspirational Images


I have browsed the internet for images which inspire me related to the genre of the music of my magazine. These images are of models and will help me to decide with the poses, facial expressions and costume of my models for my magazine. I have created a mood board on Glogster composing all the images I have found together.

Image Analysis & Composition


In this image the model's eye line is in the middle of the page which directly addresses the audience allowing the audience to empathise with the model. However she is looking upwards so may suggest she is a shy and timid person and doesn't want to relate to the audience. This relates to the genre of music of indie; she is not a mainstream artist as she doesn't seem confident with her facial expression so is hiding away as she is not a very well known artist and is individual. This image is a close up shot which shows the facial expression clearly and doesn't show any body language which could also relate to her being shy and not confident. The image is in black and white so shows the dark and mysterious genre of the music as she is not expressing her character. The model's hair is messy which shows she doesn't care about her appearance and is more bothered about her passion for music. The checkered shirt looks like a prison cell so suggests that she is trapped in her music and as she is shy she is scared to express her passion for music as the mainstream artists are more dominant. She is also shown to be less dominant as she is positioned on the right hand side of the screen and the audience usually look at the left hand side of the screen first so more dominant characters would usually be positioned on the left hand side or middle of the screen. The model's eye make up is dark around her eyes which represents the dark side to the genre of the music and also matches with the black and white style of the photo. Her facial expression is slightly angry and powerful which relates to the genre of the music and also shows that she is passionate and powerful towards her music. Although the model is mainly represented as being less dominant, she is represented as being more dominant as the lighting on her face is brighter than the background colour so attracts the audience to her face and are not distracted by the background as it is darker and plain so there is open framing.


In this image the model's eye line is in the middle of the page but as he is looking down it doesn't allow the audience to empathise with the character. The model looking down suggests he is shy and timid but also mysterious. The location also represents the mysteriousness of the character as he is situated in a tunnel which is given a low depth of field so there is closed framing which makes the character look trapped. The image is a medium shot which shows the models face but also shows their chest so shows to the audience the costume and colours the model is wearing. The colours of the costume the model is wearing are dull and dark. As they are not colourful, it shows that the artist's genre is not mainstream and is indie. The costume is also casual so shows that he is just an ordinary person other than his music and not like mainstream artists where their whole lifestyle revolves around their music career. His facial expression is casual which also shows he is just an ordinary person but however the slight pouting of his lips shows he is passionate about his music as he sings out his mouth so the audience is drawn to his lips. The artist is mainly positioned to the left of the screen which shows his dominance and attracts the audience's attention to the model first rather than the tunnel in the background. The light coming out the end of the tunnel shows that the model is walking away from here into a more darker place which relates to the genre as he is hiding away because he is shy.

This research has influenced my ideas firstly by helping me decide the facial expressions and poses my models will do. Both the facial expressions on these two images show a serious but mysterious facial expression so I will get my models to do a serious but mysterious facial expression. It has also helped to decide on the colours of the costume for my models to wear. I will get them to wear dark and dull colours like both the models in these images wear. I will photograph my models either by a medium close up shot or a close up shot like these images. These images have also made me think about the location to shoot these images at. I will either make sure there is a plain background like in the photography studio so there is open framing or make sure there is a low depth of field in the background so the audience aren't distracted by the background and there is closed framing.