Flat Plan Rationale

For the design of my front cover and contents page of my magazine 'Fresh', I have selected a 3 colour palette scheme of purple, black and white; this colour scheme will be consistent throughout my magazine. I have chosen these colours as they are suitable to that of my audience. The audience for my magazine is aimed at 16-18 year old male and females. The colour purple is the main college colour so I thought it would be suitable to use that colour as it is a college magazine. I then decided on using the colours black and white because they are basic colours which are suited to both male and females, my audience. I called the magazine 'Fresh' because it relates to 'freshers' at college, and also because the magazine contains fresh news and gossip about the college.

On my front cover the main image is a picture of a student at QE college and is positioned in the centre of the page so it is the main feature of the cover. I have positioned the main sell line infront of the main image on the cover because it is the main content of the magazine so being bold and centered, lets the reader know that it is the main content of the magazine. I positioned the other sell lines around the main image in background space. I have used a large masthead which I have positioned at the top of the front cover. It is easily noticeable so customers can easily recognise the magazine. I have included a skyline above my masthead, and I have also included an easily recognisable bar code. I have layed my text out like in Kerrang magazine as I thought it was presented well. The sell lines in my magazine are subjects to do with college, and as it is a college magazine them subjects appeal to my target audience. For my main image, I am going to take a medium close-up shot which will be placed in the centre of my magazine front cover, taking up most of the room. The photograph of the student will be taken with their hands behind their back and taken as a frontal shot as it shows they are relaxed and confident which is one of the topics the magazine is trying to get the students to become. My font size is largest on my masthead, smallest on my sell lines and a medium sized font for my main sell line.

On my contents page, I have continued the purple, black and white colour scheme like on my front cover to keep the colour scheme consistent. I have included a close up face image of the same student as pictured on the front cover, which will be positioned in the top right hand corner, taking up 25% of the room on the page. I have included a close up image of the student to relate to the 'beauty' content in the magazine. I have listed a table of contents, including page numbers and additional information about the pages, which makes it useful for the reader. I have also included information on subscription to the magazine. The font size on the contents page is relatively small, ranging for different parts of the contents; the font used for the page content is larger than that of the font used for the additional information about the pages.